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About Me
Brief Blogs, Compelling Content and Interesting Ideas About Marketing

Welcome to my marketing blog. My name is Mari, and I am fascinated by marketing. I love the intersection between face-to-face marketing and digital marketing, and I adore branding and the potential wrapped up in that process. I plan to write about those aspects of marketing and much much more. If you are marketing a special event, interesting in improving the flow of clients to your storefront or website, or just curious about brand development, this blog is for you. In addition to writing, I love to ski, snorkel, hike and read. I also love shopping (of course) and spending time with my kids.

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Do you have the personality to work for a live answering service?

17 May 2016
 Categories: , Blog

To work for a live answering service, you will need to have certain characteristics. It is worth knowing what these are and whether or not you have the personality suited to this work. Be patient and to remain calm with callers Most of the work at a live answering service is likely to be straightforward: answering queries, taking and relaying messages. There will be times, though, when a customer will become frustrated and even angry. Read More …

How To Turn Conventions Into A Geek Marketing Goldmine

17 May 2016
 Categories: , Blog

Geek culture is changing, and it's an exciting time to be a fan. Crowdfunding sites like Patreon and Kickstarter are fundamentally altering the way fans do business, meaning that they can produce bigger and better fan-led content than ever before--something that benefits the entire culture. Podcasts, fanzines, webcomics and small startup conventions all have some amazing opportunities open to them right now--but one side-effect of that is that the noise-to-signal ratio has never been higher. Read More …