Brief Blogs, Compelling Content and Interesting Ideas About Marketing

Do you have the personality to work for a live answering service?

To work for a live answering service, you will need to have certain characteristics. It is worth knowing what these are and whether or not you have the personality suited to this work. Be patient and to remain calm with callers Most of the work at a live answering service is likely to be straightforward: answering queries, taking and relaying messages. There will be times, though, when a customer will become frustrated and even angry. Do you find yourself easily irritated by people who are difficult or who make unreasonable demands of you? If so, then perhaps a career with a live answering service is not for you. On the other hand, there are techniques you can learn to help yourself remain calm, even if the caller on the other end of the line is being unreasonable.  Be able to communicate a message clearly The main function of someone working at a live answering service is to communicate with callers and with clients. To find out if you are good at this, you need to concentrate on the way you speak on the phone and if your message is understood clearly by your listeners. There are some tests you could do to find this out: Ask yourself if people to whom you speak on the phone always understand what you are telling them, or do you find that you have to repeat yourself. Ask someone close to you if they think you communicate clearly on the phone. Record yourself speaking. Play back the recording and listen to the speed and clarity of your voice.  The important question to ask yourself is: If someone does not know exactly what I mean, will they understand what I say? Listen with clarity Communication is a two-way process: it is as important for you to listen carefully as it is to speak clearly. Are you a good listener? Do you concentrate on what people tell you, or do you only hear some of what they say and rush to make your own point? If you want work for a live answering service, you would have to be able to listen and understand what the callers are asking / telling you. Be friendly and efficient Not everyone has the ability to sound friendly on the phone. Some people enjoy this form of communication, but others do not and usually sound terse and even unfriendly because […]

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How To Turn Conventions Into A Geek Marketing Goldmine

Geek culture is changing, and it’s an exciting time to be a fan. Crowdfunding sites like Patreon and Kickstarter are fundamentally altering the way fans do business, meaning that they can produce bigger and better fan-led content than ever before–something that benefits the entire culture. Podcasts, fanzines, webcomics and small startup conventions all have some amazing opportunities open to them right now–but one side-effect of that is that the noise-to-signal ratio has never been higher. Your idea might be amazing, but getting it in front of people is harder than it looks. For many people, the trick is actually taking some of their marketing offline. This might seem counter-intuitive, but people love to put faces to websites and a convention is the best place possible to get that done. Conventions are so big and busy, though, that even then it can be difficult to get your voice heard above the crowd–so what can you do to make damn sure your target market hears about you while they’re having their jam-packed weekend of fun? Turn everyone who seems interested into a walking advertisement for your project.  The same principle used by the biggest designer brands can work for you, too! If there’s one thing convention-goers love, it’s custom badges–and by having your own set made up you’ll be able to ensure that everyone at the event sees your logo, name and URL. Try to come up with a memorable, eye-catching design that gets the right people wanting to know more, and if you can it’s a good idea to have the same design on a t-shirt you’re wearing or (if you have a stall in the dealer’s hall) on an easily visible banner. Many of the people you give the badges to will wear them on their convention badge or lanyard for the whole weekend; look out for people who seem to be collecting and displaying them, and make sure they’ve got one of yours. Get super involved in the social side of the convention–and let people know what you’re about. One of the best ways to get word out at a busy con is simply to tell people. Hang out in the bar, talk to people, make new friends. If you’re genuinely interested and approachable, people won’t mind that you’ve slipped in the occasional plug for your favourite project–and once they like you they’re much more likely to want to […]

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